Sans Normal Alrov 16 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, versatility, contemporary, geometric, rounded, blocky, compact counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, circular construction. Strokes are consistently thick with minimal modulation, producing crisp silhouettes and sturdy color in text. Curves are generously rounded while joins and terminals remain clean and straightforward, giving letters a stable, engineered feel. Counters are relatively compact in several forms, and spacing is open enough to keep the texture readable even at large sizes.
Well-suited to headlines and short blocks of text where strong presence and clarity are desired, such as posters, branding, and packaging. The sturdy shapes and straightforward forms also make it a good candidate for signage and interface callouts where quick recognition matters.
The overall tone is modern and direct, with an approachable friendliness coming from the rounded geometry. Its weight and width add assertiveness, making it feel confident and practical rather than delicate or expressive.
The design appears intended as a versatile geometric workhorse with a bold, contemporary voice—prioritizing clean construction, consistent rhythm, and high visibility in prominent typographic roles.
In display settings the dense stroke weight creates strong impact, while in paragraphs the rhythm stays even and predictable. Numerals follow the same rounded, solid construction, matching the alphabet closely for consistent typographic color across mixed content.