Sans Normal Itrog 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara, 'FF Clan' by FontFont, and 'MC Garmo' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, bold, friendly, modern, sporty, playful, impact, approachability, display clarity, brand voice, rounded, soft corners, geometric, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Strokes are monoline in feel, with softened corners and generously curved bowls that keep the texture even at large sizes. Counters are relatively tight in letters like a, e, s, and g, producing a dense, high-impact silhouette. The lowercase is tall and sturdy, while capitals are wide and stable; numerals are similarly robust with large, simple forms and minimal internal detail.
Best suited to headlines, display typography, and short-form messaging where weight and width can do the work—posters, branding, packaging, and large UI banners. It also fits punchy logo wordmarks and signage where a friendly but forceful voice is needed.
The overall tone is energetic and approachable, balancing a strong, assertive footprint with friendly rounding. It reads as contemporary and upbeat rather than formal, with a punchy, poster-like presence that feels at home in modern branding and loud headlines.
The font appears designed to maximize impact and readability at display sizes through wide, rounded forms and simplified counters. Its construction suggests an emphasis on modern commercial use—creating a confident, approachable tone that stays legible and consistent in bold typographic layouts.
The design favors simplified joins and blunt terminals, which improves clarity at distance and reinforces a cohesive, blocky rhythm. Round letters (O, Q, o, e) emphasize smoothness, while diagonals (V, W, Y) add crisp, athletic tension without introducing sharp serif-like details.