Sans Normal Ilrim 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra; 'Como' by Dharma Type; 'Nexa Round' by Fontfabric; 'Anantason Mon' by Jipatype; and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, soft, approachable, casual, soft impact, friendly display, approachability, playful clarity, rounded, chunky, bubbly, smooth, sturdy.
A heavy, rounded sans with smooth, continuous curves and generously softened terminals. Strokes are consistently thick with minimal modulation, producing compact counters and a sturdy, even texture in text. Forms lean toward circular geometry with wide bowls and broad shoulders; joins are clean and uncomplicated, and diagonals keep a blunt, cushioned feel rather than sharp points. Numerals share the same inflated, rounded construction, maintaining a cohesive rhythm across letters and figures.
Best suited to display roles where impact and friendliness are priorities—headlines, posters, brand marks, packaging, and wayfinding or signage. It also works well for short UI labels or social graphics when a soft, approachable tone is desired and the type is set large enough to preserve counter clarity.
The overall tone is warm and informal, with a bubbly softness that reads as cheerful and welcoming. Its chunky silhouettes and rounded corners give it a lighthearted, contemporary personality that feels more human and friendly than technical or corporate.
The design appears intended to deliver bold presence without harshness, using rounded geometry and thick strokes to create a confident but approachable voice. It prioritizes immediacy and charm in display typography while keeping letterforms straightforward and highly legible at larger sizes.
In longer settings the dense blackness and tight interior spaces create a strong, attention-grabbing color, making it most effective when given ample size and breathing room. The rounded construction helps maintain clarity across mixed-case text while emphasizing a fun, tactile presence.