Sans Normal Ogba 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Neufile Grotesk' by Halbfett, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, straightforward, robust, impact, clarity, modernity, approachability, geometric, rounded, blocky, high impact, clean.
A heavy, geometric sans with broad, rounded bowls and an even, monoline construction. Curves tend toward circular shapes while joins and terminals stay clean and largely unmodulated, giving the letters a solid, cut-from-a-shape feel. Counters are relatively open for the weight, and the overall rhythm is compact with sturdy verticals and wide, stable forms in round letters like O and C. Figures are similarly built, with simple, strongly weighted silhouettes that read clearly at display sizes.
Best suited to display applications where weight and clarity are priorities: headlines, posters, brand marks, packaging, and large-format signage. It can also work for short UI labels or callouts when a strong, modern emphasis is needed, though its density favors larger sizes over long reading.
The tone is confident and approachable, combining a utilitarian clarity with a friendly softness from its rounded geometry. It feels contemporary and emphatic, suited to messaging that needs to sound direct without becoming aggressive.
The design appears intended to deliver maximum impact through simple geometry and uniform stroke weight, producing a clear, contemporary voice that holds up well in bold typographic layouts.
The sample text shows strong headline presence with consistent color and little texture fluctuation across lines. The lowercase stays simple and sturdy, and the overall set maintains a cohesive geometric logic across letters and numerals.