Sans Normal Bobam 16 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Reyhan' by Plantype and 'Genera' and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernization, neutrality, geometric, rounded, even, open, straightforward.
This sans serif shows clear geometric construction with round counters, smooth curves, and largely uniform stroke thickness. Uppercase forms are broad and stable, with circular bowls (C, G, O, Q) and straightforward, horizontal terminals (E, F, T) that keep the texture even. Lowercase shapes are compact and legible, with a single-storey a and g, open apertures, and simple vertical stems that read cleanly at display sizes. Numerals are similarly uncomplicated, with rounded forms (0, 6, 8, 9) and a plain, vertical 1, producing a consistent rhythm across mixed text.
Well-suited to interface labels, wayfinding, and general-purpose branding where a clean, contemporary sans is needed. It also performs well for headlines, short editorial callouts, and packaging or product communication that benefits from neutral, consistent letterforms.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded geometry and open counters. It feels contemporary and approachable rather than stylized or expressive, projecting clarity and calm in headlines and short passages.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and unobtrusive modernity. Its simplified lowercase and evenly constructed capitals suggest a focus on practical readability and broad applicability rather than decorative character.
Curves and straights meet with minimal modulation, giving the font a steady, predictable color. The design avoids quirky details; joins, terminals, and bowls remain simple, emphasizing uniformity and straightforward readability in the sample text.