Sans Normal Riloy 7 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, approachable, clean, confident, approachability, clarity, display impact, modernity, rounded, soft corners, geometric, sturdy, open apertures.
A heavy, rounded sans with monoline-like stroke behavior and softly blunted terminals throughout. The forms lean geometric—built from broad circles and simple straight segments—while corners are consistently eased rather than sharp. Counters are generous and apertures stay open, keeping letters clear even at large sizes. Proportions are on the roomy side with broad capitals and a steady, even rhythm across the alphabet; figures are similarly stout and simple, with smooth curves and minimal detailing.
Well-suited for headlines and display settings where a bold, friendly voice is needed—brand marks, packaging callouts, posters, and promotional graphics. Its open shapes and simplified construction also make it effective for short UI labels, navigation, and feature text where clarity and a modern tone are priorities.
The overall tone is friendly and contemporary, pairing a strong presence with soft edges that feel welcoming rather than aggressive. Its geometric clarity reads as modern and straightforward, while the rounded finishing gives it a personable, slightly playful warmth.
The design appears intended to deliver a contemporary geometric sans with a soft, approachable finish—combining strong visual impact with smooth, rounded details for readable, upbeat display typography.
Round elements (like O/C/G) are notably full and smooth, and joins tend to avoid acute angles, reinforcing a consistent, cushioned texture in text. The lowercase maintains clear differentiation between similar shapes, and the punctuation and dots read as compact and sturdy, matching the font’s overall weight and solidity.