Serif Other Etbi 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, dramatic, fashion, art deco, theatrical, distinctive voice, display impact, modern classic, brand signature, editorial drama, wedge serif, high-shoulder, ink-trap, cut-in, stencil-like.
A stylized serif with strong vertical stems, broad proportions, and distinctive wedge-like terminals. The forms are built from crisp, geometric cuts: many joins and stroke endings show triangular notches and sharp scoops that create a carved, almost stencil-adjacent feeling without fully breaking the strokes. Curves are smooth but interrupted by deliberate cut-ins (notably in bowls and diagonals), giving the letters a faceted rhythm. The lowercase maintains a conventional structure and x-height, while the caps feel more display-driven with pronounced internal shaping and compact counters.
Best suited for display work such as magazine headlines, mastheads, branding systems, posters, and premium packaging where its carved terminals and notched joins can be appreciated. It can set short passages at larger sizes for dramatic editorial flavor, but the distinctive cut-ins make it most effective when given space and size.
The overall tone is bold and theatrical, mixing classic serif cues with modern, sculpted detailing. It reads as luxurious and fashion-forward, with a slightly mysterious, cinematic edge created by the repeated cut-out motifs and high-contrast silhouettes at large sizes.
The design appears intended to reinterpret a traditional serif skeleton through geometric carving and wedge terminals, creating a recognizable signature for contemporary display typography. The repeated incisions suggest a focus on personality and brand memorability over neutrality.
The cut-in details become a key identifying feature in text settings, producing a lively texture and a distinctive sparkle in headlines. Numerals follow the same carved logic, with angular incisions that keep the set cohesive.