Sans Normal Vidif 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Laro', 'Laro Soft', and 'Modern Sans' by Larin Type Co; 'URW Grotesk' by URW Type Foundry; and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, friendly, modern, confident, impact, momentum, approachability, modernity, clarity, slanted, rounded, soft corners, geometric, chunky.
A heavy, right-slanted sans with rounded, softly squared terminals and smooth, low-modulation strokes. Counters are open and generally circular to oval, giving the design a clean geometric backbone while maintaining a soft, approachable finish. Uppercase forms are broad and stable with simplified joins, and the lowercase shows single-storey construction (notably a and g) that keeps shapes compact and highly legible. Numerals are sturdy and rounded, with clear, open interior spaces and a consistent forward rhythm across the set.
Works best for headlines, posters, and prominent branding where a strong, kinetic voice is desired. The rounded geometry and open counters also suit packaging and signage applications that need quick recognition and a friendly, modern presence.
The overall tone is fast, upbeat, and contemporary, combining athletic momentum from the slant with friendly softness from the rounded corners and generous curves. It feels confident and attention-getting without becoming aggressive, making it well suited to bold, energetic messaging.
The design appears intended as a bold, modern display sans that communicates speed and confidence through a consistent oblique stance, while staying approachable through rounded terminals and simplified geometric construction.
The slant is consistent across caps, lowercase, and figures, creating a cohesive forward motion. Wide-set forms and ample internal space help maintain clarity at display sizes, while the chunky proportions favor short-to-medium lines where impact and immediacy matter.