Sans Normal Vemen 2 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, lively, approachability, modern friendliness, informal clarity, expressive tone, rounded, soft corners, slanted, compact, bouncy.
A rounded, slanted sans with thick, even strokes and softly finished terminals. Forms lean forward with a gentle, handwritten-like rhythm, while counters stay fairly open and circular. Proportions feel compact, with relatively short lowercase bodies and prominent ascenders/descenders that add motion. Curves dominate (notably in C, G, O, S, and numerals), and joins are smooth and continuous, giving the set a cohesive, buoyant texture in text.
Works well for branding and display applications where an approachable, lively voice is desired, such as packaging, posters, social content, and promotional headlines. It can also serve short text blocks or UI accents when a friendly tone is more important than a strictly neutral, corporate feel.
The overall tone is warm and informal, reading as friendly and energetic rather than strict or technical. Its rounded construction and forward slant create a conversational voice that feels upbeat and personable, suitable for messaging that aims to be inviting and easygoing.
The design appears intended to blend the clarity of a rounded sans with the energy of an italic, producing a compact, contemporary style that feels personable and expressive without relying on decorative details.
In the sample text, the italic angle and rounded shapes create a strong typographic color and a steady, rolling cadence. Uppercase letters are clean and simplified, while the lowercase shows more personality through single-storey forms and lively curves. Numerals appear rounded and consistent with the letterforms, maintaining the same soft, sturdy presence.