Sans Normal Lodid 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Florida Serial' by SoftMaker, 'TS Florida' by TypeShop Collection, 'TT Norms Pro' by TypeType, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, punchy, playful, bold, speed emphasis, impact display, youthful branding, attention grabbing, oblique, rounded, soft corners, compact, high impact.
A heavy, oblique sans with rounded, softly sheared forms and minimal stroke modulation. The letterforms lean forward with a strong rightward slant, combining broad curved bowls with slightly squared terminals for a sturdy, compact silhouette. Counters are relatively small and apertures are fairly tight, giving the type a dense, high-ink texture that holds together as solid shapes. Overall spacing and proportions favor impact over delicacy, with smooth curves and consistent, simplified geometry across uppercase, lowercase, and numerals.
Best suited for headlines, large-scale display, and short emphatic phrases where its weight and forward slant amplify urgency. It works well for sports and fitness branding, promotional materials, packaging callouts, and punchy social graphics. Use generous size and breathing room for maximum clarity in multi-line settings.
The overall tone is fast, assertive, and upbeat, with a forward-leaning stance that suggests motion and urgency. Its rounded edges soften the weight, keeping it friendly and approachable while still feeling loud and confident. The result reads as sporty and promotional rather than formal or editorial.
The design appears intended as a high-impact italic display sans that communicates speed and confidence, using rounded geometry and dense color to stay readable while feeling energetic. Its simplified shapes and sturdy construction prioritize visual punch in branding and advertising contexts.
In longer text the strong slant and compact counters create a dark, continuous rhythm, while the numerals and round letters (like O/0, 8, and 9) emphasize the font’s smooth, athletic character. The diagonal stress and thick joins can make very small sizes feel tight, but they reinforce the intended bold, graphic presence.