Sans Normal Bilis 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'FS Irwin' by Fontsmith; 'Acto', 'Foreday Sans', 'Priva', and 'Priva Pro' by Monotype; 'Agent Sans' by Positype; and 'Kareemah' by Sea Types (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, corporate, clarity, versatility, legibility, modernity, neutrality, geometric, open apertures, even rhythm, large counters, rounded terminals.
This sans serif presents broad, open letterforms with a steady, even texture. Curves are built from smooth, near-circular geometry with generous counters in characters like O, Q, and e, while straight strokes stay crisp and consistent. Uppercase shapes feel stable and blocky without sharp excess, and the lowercase maintains clear differentiation with simple, unembellished constructions (single-storey a and g) and straightforward, vertical stems. Numerals follow the same calm geometry, reading clearly at text sizes with minimal stylistic quirks.
Well-suited to interface typography, product copy, and corporate communications where a clean, dependable voice is needed. The open forms and steady color also make it a solid choice for wayfinding and signage, as well as editorial layouts and presentation materials that benefit from a modern, unobtrusive sans.
The overall tone is contemporary and approachable, prioritizing clarity and a calm, utilitarian confidence. Its rounded geometry and open forms add a mild friendliness, while the restrained detailing keeps it professional and neutral.
The design appears intended to deliver a versatile, highly legible sans with geometric smoothness and minimal personality spikes, balancing friendliness with professional restraint. It aims for consistent rhythm across mixed-case text and numerals, supporting both display headings and extended reading.
Spacing and proportions produce a relaxed, readable rhythm in paragraphs, with ample interior space and clean joins that avoid dark spots. The punctuation and basic shapes shown in the sample text integrate unobtrusively, supporting continuous reading without drawing attention to individual forms.