Sans Normal Apgom 1 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, packaging, clean, modern, friendly, neutral, open, clarity, modernization, approachability, systematic design, versatility, rounded, geometric, even, crisp, high contrast (figure/it.
This typeface is a rounded, geometric sans with clean, monoline construction and generous interior space. Curves are drawn from near-circular forms, producing smooth bowls in letters like C, G, O, and e, while straight strokes stay crisp and uniform. Terminals are mostly square-cut, giving a tidy, contemporary finish, and proportions feel broad and open with steady sidebearings and an even rhythm. The lowercase uses single-storey forms (notably a and g), reinforcing the simplified, geometric voice.
Its open shapes and consistent stroke weight make it a strong choice for interface labels, product UI, and wayfinding where quick recognition matters. The rounded geometry also works well for brand systems, packaging, and contemporary editorial headlines that need a clean, friendly sans.
Overall, it reads as modern and approachable—clear rather than expressive, with a friendly softness from the rounded geometry. The tone is calm and dependable, suited to straightforward communication without feeling cold.
The design appears intended to provide a versatile, contemporary sans built from simple geometric primitives, prioritizing clarity, consistency, and an approachable tone. By keeping forms round and terminals clean, it aims to stay neutral enough for systems work while still feeling warm and current.
Counters are large and the joins are uncomplicated, which helps maintain clarity at display and text sizes. The numerals follow the same geometric logic with open, round shapes and consistent stroke weight, matching the letters closely.