Sans Normal Kudel 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Bozon' and 'Qualion' by ROHH, 'Campton' by René Bieder, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, assertive, contemporary, dynamic, friendly, impact, momentum, modernity, clarity, approachability, oblique, rounded, clean, geometric, compact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are largely uniform, with minimal modulation and clean, open counters that keep the forms legible despite the strong slant. Terminals are mostly blunt and squared-off, while curves (C, G, O, S) read as circular/elliptical and consistent. The lowercase shows single-storey "a" and "g", a simple, straight "t" with a compact crossbar, and a sturdy, vertical "l"; figures are large and sturdy with simple, modern shapes.
Best suited to short, high-impact text such as headlines, campaign graphics, brand wordmarks, packaging callouts, and prominent UI or wayfinding labels. It can work for brief passages when set with adequate size and leading, but it is strongest where emphasis and momentum are desired.
The overall tone is energetic and forward-leaning, with a confident, sporty presence. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel modern, practical, and built for impact.
The design appears intended to deliver a modern, energetic sans for display use—combining strong weight, a consistent oblique stance, and rounded geometry to create quick recognition and visual drive in contemporary layouts.
Spacing appears generous enough to prevent the bold forms from clumping, and the oblique angle is consistent across caps, lowercase, and numerals. The design favors clarity and punch over fine detail, with recognizable silhouettes and straightforward construction.