Sans Superellipse Ipho 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'PODIUM Sharp' by Machalski, 'Eurocine' by Monotype, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'Hofmann Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, apparel graphics, sporty, assertive, modern, energetic, chunky, impact, speed, sport emphasis, modernization, brand punch, rounded corners, oblique, blocky, compact apertures, tapered joins.
A heavy, oblique sans with superelliptical construction: rounded-rectangle counters and softened corners combine with broad, block-like strokes. Curves are squarish and controlled, while joins and terminals often show subtle tapering and angled cuts that reinforce the slanted momentum. The overall texture is dense and inky, with relatively tight apertures and sturdy internal spaces that stay readable in large sizes. Numerals and capitals share the same wide, compacted geometry, producing a cohesive, poster-ready rhythm.
Best suited to large-format display work where weight and slant can carry the message: headlines, posters, sports and fitness branding, packaging callouts, and bold apparel graphics. It can also work for short UI or product labels when a strong, energetic voice is desired, though its dense forms are more impactful than understated.
The font projects speed and impact, with a distinctly athletic, action-oriented tone. Its chunky, rounded geometry keeps it friendly enough for contemporary branding, while the strong slant and dark color give it a competitive, high-energy feel.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary silhouette—combining rounded-rectangle letterforms with an oblique stance to suggest motion, strength, and modernity in display settings.
The design leans on squared curves and rounded corners rather than fully circular forms, giving letters a machined, streamlined presence. Counters in letters like O, P, R, and a are notably rounded-rectangular, and the overall silhouette reads as robust and stable even with the forward slant.