Sans Normal Selez 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, headlines, branding, friendly, playful, casual, approachable, handmade, soften modernity, add warmth, humanize sans, casual clarity, playful legibility, rounded, soft, bubbly, chunky, informal.
A rounded, low-stress sans with softly inflated strokes and generous corner radii throughout. Terminals are blunt and slightly organic, with subtle irregularities that give the outlines a hand-drawn, marker-like feel rather than rigid geometry. Curves dominate the construction (notably in C, G, O, S, and the numerals), while straight stems remain gently softened and slightly tapered in places. Spacing reads open and even in text, with compact proportions that keep word shapes tight without feeling cramped.
This style suits children’s materials, playful packaging, casual branding, and headline or display use where warmth and approachability are priorities. It can also work for short UI labels or social graphics when a friendly, non-technical voice is desired, though its characterful shapes may feel less suited to long-form, highly formal reading.
The overall tone is warm and easygoing, with a lighthearted, kid-friendly character. Its soft curves and mildly imperfect rhythm suggest a personable, human touch—more conversational than corporate—while staying clean enough to remain broadly legible.
The design appears intended to deliver a clean sans foundation with a deliberately softened, humanized finish—prioritizing friendliness and charm over strict geometric precision. It aims to be immediately approachable and legible while adding a distinct, playful personality through rounded terminals and subtly irregular stroke behavior.
Uppercase forms are simple and rounded, with a friendly, softened presence; lowercase keeps single-story shapes where expected (a, g) and maintains a consistent, informal texture across words. Numerals share the same rounded construction, with distinctive, slightly quirky silhouettes that reinforce the handmade feel.