Sans Normal Lubur 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'TG Haido Grotesk' by Tegami Type, 'Peter' by Vibrant Types, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, friendly, impact, emphasis, momentum, modernization, approachability, heavyweight, oblique, rounded, compact, chunky.
A heavyweight oblique sans with broad proportions, compact counters, and rounded curves that keep the dense color feeling controlled rather than harsh. Strokes are largely monolinear, with softly finished terminals and clear, geometric bowls in letters like O/C/e. The italic slant is consistent across capitals, lowercase, and numerals, and the overall spacing feels sturdy and intentional, favoring strong word shapes at display sizes.
Best suited for headlines, posters, and brand marks where strong impact and clear presence are needed. It also fits sports and active branding, packaging callouts, and short UI or editorial headers where a bold, forward-leaning emphasis is desirable.
The font conveys a punchy, energetic tone that reads as sporty and modern. Its rounded geometry adds approachability, while the strong mass and forward lean create urgency and momentum suited to attention-grabbing messaging.
The design appears intended as an impact-driven oblique sans that balances geometric roundness with dense weight for confident display typography. Its consistent slant and simplified forms prioritize quick recognition and a dynamic, contemporary feel.
Lowercase forms lean toward single-storey constructions (notably the a), reinforcing a straightforward, contemporary voice. Numerals are bold and blocky with rounded interior shapes, matching the letterforms and maintaining even texture in mixed alphanumeric settings.