Sans Normal Lagab 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, modern branding, display strength, oblique, rounded, compact, blocky, slanted.
A heavy, oblique sans with broad proportions and compact counters. Letterforms are built from sturdy strokes and rounded curves, with a consistent, low-modulation feel and smoothly finished terminals. The slant is strong and uniform, giving the shapes a forward-leaning rhythm; round letters like O and Q read as robust ovals, while diagonals (A, V, W, X) are wide and stable. The lowercase shows single-storey a and g, a short-armed r, and a rounded, sturdy e, keeping the texture dense and highly legible at display sizes. Numerals are similarly weighty and open, designed to hold up under impact and tight spacing.
Best suited for impactful headlines, hero text, and short bursts of copy where the strong oblique stance can drive emphasis. It fits sports and fitness branding, promotional graphics, bold packaging statements, and event signage where high visual weight and quick readability are priorities. In longer text, it works most effectively as a punchy subhead or callout rather than continuous reading.
The overall tone is fast, bold, and confident, with an athletic, headline-driven energy. Its pronounced slant and thick, rounded construction create a sense of motion and urgency without feeling sharp or technical. It reads as contemporary and attention-grabbing, suited to messaging that needs to feel strong and immediate.
The likely intention is a forceful, modern display sans that communicates speed and confidence through a pronounced slant, broad proportions, and rounded, durable forms. It prioritizes strong silhouette clarity and a dense typographic color for marketing-forward applications.
The design maintains a cohesive, poster-like color across mixed-case settings, with few delicate details and an emphasis on solid silhouettes. Counters stay relatively small, so the face performs best when given breathing room in size and tracking, especially in longer lines of text.