Sans Normal Adgum 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, assertive, clean, sporty, tech, impact, clarity, modernity, momentum, geometric, rounded, oblique, closed apertures, large counters.
A heavy, oblique sans with broad proportions and smooth, geometric construction. Strokes are consistently thick with minimal modulation, and curves are round and open, giving letters a clean, contemporary silhouette. Terminals are mostly straight-cut, with rounded joins and generous counters in forms like O, Q, and 8. The italic angle is steady and uniform, producing a forward-leaning rhythm while maintaining solid, stable shapes in both capitals and lowercase.
This style suits headline typography, brand marks, and short, high-impact messaging where a strong, forward-leaning voice is desirable. It also works well for posters, packaging callouts, and signage that benefits from bold, rounded forms and quick recognition at a distance.
The overall tone is confident and contemporary, with a forward-moving energy from the oblique stance and a bold, graphic presence from the dense strokes. Its rounded geometry keeps it approachable rather than severe, reading as modern, sporty, and slightly tech-leaning.
The design appears intended to deliver a contemporary, high-impact sans that combines geometric roundness with an energetic oblique posture. Its emphasis on broad shapes, consistent stroke weight, and clean curves suggests a focus on clarity and punch in display and branding contexts.
Capitals are wide and sturdy, and the lowercase maintains strong legibility at display sizes, with single-storey-style simplicity in several forms and compact, efficient shaping. Numerals are large and graphic, with rounded bowls and clear differentiation, making them read well in prominent settings.