Sans Normal Kemin 5 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Mazot' by Hurufatfont, 'Project Sans' and 'Project Soft' by TypeUnion, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, assertive, impact, motion, clarity, modern branding, display emphasis, slanted, geometric, rounded, compact, clean.
This typeface presents a strong, forward-slanted sans with smooth, rounded curves and generally uniform stroke weight. The letterforms are compact and tightly built, with broad shoulders and softened joins that keep the heavy shapes readable. Counters are moderately open, terminals are mostly blunt, and curves (notably in C, G, O, S, and the lowercase bowls) stay clean and controlled. The overall rhythm is consistent and punchy, with a slightly condensed feel and robust figures that match the weight and slant of the letters.
Best suited to headlines, branding, and short bursts of text where impact and momentum matter—such as sports and fitness identities, promotional graphics, packaging callouts, and UI or editorial headers. It can work for brief paragraphs at larger sizes, but its dense, slanted texture is most effective in display and titling roles.
The tone is energetic and decisive, with a sporty, performance-oriented feel. Its slant and compact massing suggest motion and urgency, making it well suited to messaging that aims to feel active, modern, and confident rather than delicate or formal.
The design appears intended to deliver a strong, motion-driven sans for contemporary communication—combining compact, rounded geometry with a pronounced slant to emphasize speed, confidence, and clarity in display settings.
Uppercase forms lean geometric, while the lowercase introduces more rounded, friendly bowls; together they create a contemporary, utilitarian voice. Numerals appear sturdy and highly legible, with simple construction and minimal ornamentation, reinforcing a pragmatic display character.