Sans Normal Kedum 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Basic Sans Cnd', 'Corporative Sans', and 'Corporative Sans Round Condensed' by Latinotype; 'Cinta' by Tipo Pèpel; and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, dynamic, modern, playful, impact, momentum, modern branding, attention-grabbing, approachability, oblique, geometric, rounded, compact, high-impact.
A heavy, oblique sans with compact proportions and a strong forward slant. Strokes are thick and largely uniform, with rounded joins and smooth, geometric curves that keep counters open despite the weight. Terminals tend to be clean and slightly softened rather than sharply cut, giving the shapes a cohesive, contemporary feel. The rhythm is tight and punchy, and the numerals match the letterforms with similarly sturdy, rounded construction.
Best suited to headlines, display typography, and brand marks that need strong presence and a sense of movement. It works well for posters, packaging callouts, event promotion, and sports-leaning or youth-oriented identities where bold, energetic emphasis is desired.
The overall tone is energetic and assertive, with a sporty, contemporary voice. The slant adds motion and urgency, while the rounded geometry keeps it approachable rather than severe. It reads as confident, promotional, and upbeat.
The design appears intended to deliver high-impact display readability with a modern, geometric sensibility. The forward slant and rounded construction suggest a focus on motion, friendliness, and contemporary branding utility.
The heaviest forms hold together well in large sizes, where the rounded counters and smooth curves stay legible and the oblique angle enhances momentum. The design favors clear silhouettes and quick recognition over delicate detail, making it visually strong in short bursts of text.