Sans Normal Jerak 7 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Benton Sans Std' by Font Bureau, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Nokia Expanded' by Lone Army, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, urgent, modern, energetic, commanding, impact, motion, modernity, display clarity, oblique, geometric, rounded, tight, dynamic.
A heavy, forward-leaning sans with broad proportions and compact counters. Curves are built from smooth, geometric arcs, while joins and terminals tend to be clean and slightly squared, creating a crisp, high-impact silhouette. The italic slant is consistent across caps, lowercase, and numerals, giving lines a continuous sense of motion. Lowercase forms are sturdy and open, with simplified construction and minimal modulation, and the numerals follow the same broad, stable geometry for an even texture in mixed settings.
Best suited to short-to-medium display settings where speed and impact matter: headlines, posters, and bold brand lockups. It also works well for sports or automotive-themed graphics, product packaging, and promotional collateral where an energetic, modern voice is desired.
The overall tone feels fast, assertive, and contemporary, with a momentum that reads as sporty and headline-driven. Its strong stance and oblique rhythm suggest action and immediacy, making text feel more energized than neutral. The geometric smoothness keeps it modern rather than rough or retro.
The design appears intended to combine broad, geometric sans forms with a strong oblique posture to maximize presence and convey motion. Its simplified shapes and consistent construction aim for clear recognition at large sizes and strong visual branding across words and numbers.
In the sample paragraph, the weight and width produce a dense, high-ink texture; spacing appears tuned for impactful display rather than airy text. Round letters like o/e and capitals like O/C maintain a consistent oval rhythm, helping paragraphs look uniform despite the strong slant.