Sans Other Asrav 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, titles, playful, retro, chunky, friendly, quirky, standout display, friendly tone, retro flavor, brand character, playful clarity, rounded, soft corners, asymmetric cuts, ink-trap feel, high impact.
A heavy, rounded sans with soft corners and gently swollen curves. Many terminals are finished with angled, wedge-like cuts that create a subtly chiseled silhouette and an ink-trap-like bite in places, giving the strokes a lively, hand-shaped feel. Counters are generally open and geometric, while joins and diagonals show purposeful irregularity that adds rhythm and character without tipping into true script or display ornament. Uppercase forms read sturdy and compact; lowercase is slightly bouncier with simple, single-storey constructions and a consistent, friendly texture in text.
Best suited for display settings where personality and impact matter—posters, headlines, packaging, and brand marks for playful or nostalgic themes. It can work for short bursts of text (taglines, pull quotes) when you want a friendly, characterful texture, but its strong shaping is most effective at medium-to-large sizes.
The overall tone is upbeat and approachable, with a retro, cartoon-adjacent warmth. The angled cuts and chunky shapes add a mischievous, quirky voice that feels informal and energetic rather than corporate or neutral.
Likely designed to offer a distinctive, approachable display sans that stands out through sculpted terminals and rounded massing. The goal appears to be instant recognizability and a warm, retro-leaning voice while remaining clearly legible.
The distinctive angled terminals and notched joins become more apparent at larger sizes, where the letterforms’ sculpted edges create a recognizable pattern. Spacing and proportions keep words cohesive, but the lively stroke endings give lines of text a slightly animated cadence.