Sans Normal Osmeh 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, energetic, punchy, impact, clarity, approachability, modern branding, display strength, geometric, rounded, clean, compact joints, large counters.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are consistently thick with clean, squared terminals, producing crisp edges despite the rounded construction. Counters stay open and generous in letters like O, C, and e, while joins in forms like n, m, and h feel compact and sturdy. The overall rhythm is even and blocky, with straightforward, unmodulated letterforms that prioritize solid silhouette and high impact.
Best suited for headlines, large-format typography, and brand marks where strong presence is needed. It also works well for packaging and signage that benefit from bold, clean shapes and quick readability, especially in short phrases or callouts.
The tone is assertive and contemporary, with a friendly softness coming from the rounded curves and ample counters. Its weight and width give it a loud, poster-ready presence, conveying confidence and immediacy rather than delicacy or formality.
Designed to deliver maximum impact with a straightforward geometric voice, balancing strong weight with approachable rounded forms. The emphasis appears to be on clarity and recognizable shapes for attention-grabbing display typography.
Figures appear robust and highly legible at display sizes, with simple, stable shapes and minimal detailing. Uppercase forms read especially strong and uniform, while lowercase maintains a clear, no-nonsense structure suited to short bursts of text.