Sans Superellipse Eslom 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, sporty, retro, dynamic, friendly, confident, impact, speed, approachability, modernity, legibility, rounded, oblique, compact, soft corners, geometric.
A heavy, oblique sans with rounded-rectangle construction and softened terminals throughout. Strokes are consistently thick with minimal contrast, creating a solid, uniform color in text. Curves tend toward superellipse-like bowls (notably in O/o/0 and C/c), while joins are smooth and corners are broadly radiused, giving forms a molded, aerodynamic feel. Proportions are slightly compact with sturdy counters and a forward-leaning rhythm that keeps lines looking tight and fast.
Best suited to short-to-medium display settings where its strong slant and rounded mass can carry personality—headlines, logos, sports and fitness branding, packaging, and promotional graphics. It can also work for UI labels or navigation at larger sizes when a bold, friendly emphasis is desired.
The overall tone is energetic and sporty, with a retro display flavor that feels at home in motion-oriented branding. Its rounded geometry keeps the boldness from feeling harsh, adding a friendly, approachable edge while still reading as assertive and modern.
Likely designed to deliver a fast, modern, rounded-geometry look that stays highly legible at display sizes while projecting speed and confidence. The combination of heavy strokes, superellipse curves, and oblique stance suggests an emphasis on contemporary branding and sporty editorial impact.
The numeral set is similarly rounded and weighty, maintaining a cohesive, signage-like presence. Letterforms favor simplified, geometric solutions over calligraphic detail, which helps the style remain consistent across uppercase, lowercase, and figures.