Sans Normal Kurov 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, sporty, retro, energetic, friendly, dynamic, impact, motion, approachability, modern branding, rounded, soft corners, oblique, compact, chunky.
This typeface is a rounded, heavy oblique sans with smooth, continuous curves and softened terminals. Strokes stay largely even, with broad bowls and compact counters that give the letters a dense, punchy texture. The overall construction leans geometric, but with slightly squarish curves and occasional angled cuts that reinforce motion. Spacing appears moderately tight, and the slant is consistent across letters and figures, producing a cohesive forward rhythm in both all-caps and mixed-case settings.
It’s well suited to display contexts where impact and motion matter: headlines, posters, event graphics, and branding. The sturdy, rounded forms also make it a good fit for packaging and product marks, especially where a friendly but assertive voice is desired. It can work for short bursts of text (tags, callouts, UI promos), though the dense counters suggest avoiding very small sizes for long reading.
The tone feels energetic and upbeat, with a sporty, slightly retro flavor. Its rounded shapes keep it approachable, while the steady forward slant adds urgency and momentum. Overall it reads as confident and lively rather than formal or restrained.
The design appears intended to deliver a fast, contemporary voice through a consistent oblique stance and rounded, geometric construction. By combining thick, even strokes with softened corners, it aims to balance strength and approachability for attention-grabbing typography.
Uppercase forms show simplified, streamlined shapes with broad apertures and smooth joins, while the lowercase maintains a similarly compact, rounded stance that stays legible in short words. Numerals match the letterforms in weight and slant, with sturdy shapes intended to hold up in display use. The overall color on the line is strong and uniform, emphasizing silhouette over interior detail.