Sans Superellipse Osmed 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sturdy, friendly, modern, punchy, impact, clarity, modernity, approachability, solidity, rounded, compact, geometric, dense, high-impact.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and broadly even stroke weight. Curves are tight and controlled, with corners softly radiused rather than fully circular, producing squared-off bowls and terminals. Counters are compact and the overall fit is dense, creating strong text color and a blocky rhythm in both uppercase and lowercase. Numerals follow the same stout, rounded geometry with clear, simple silhouettes.
Best suited to display applications where weight and compact geometry help carry a message—headlines, posters, brand marks, packaging, and bold UI moments. It also works for short subheads and callouts, especially when you want a strong, modern presence without sharp or technical edges.
The tone is bold and direct, with a friendly edge from the softened corners. It feels contemporary and utilitarian—more about clarity and impact than finesse—while staying approachable rather than aggressive.
Designed to deliver maximum impact through compact proportions, consistent stroke weight, and softened geometry. The likely intent is a contemporary workhorse display sans that stays legible and welcoming while projecting strength and simplicity.
Uppercase forms read especially solid and architectural, while lowercase maintains the same sturdy voice with minimal modulation. The tight internal spaces mean the font gains authority at display sizes and can look visually dense as lines get longer or settings get smaller.