Sans Normal Osbuh 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype, 'NuOrder' by The Northern Block, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, bouncy, retro, display impact, approachability, brand personality, cheerful tone, rounded, soft corners, cartoonish, informal, high impact.
A heavy, rounded sans with soft corners and broad, compact counters that keep the texture dense. Strokes are uniformly thick with minimal modulation, and many joins and terminals are subtly angled or slightly irregular, giving the letterforms a hand-cut, poster-like feel rather than a strictly geometric one. Round letters like O/C/G read as stout ovals, while diagonals in A/V/W/X feel robust and slightly sprung, reinforcing an energetic rhythm across lines. Numerals are similarly weighty and simplified, designed for immediate recognition at large sizes.
Best suited for headlines, posters, and short, high-impact copy where its chunky shapes and rounded forms can read cleanly. It works well for branding, packaging, event graphics, and signage that aims for an inviting, playful presence. For long text, it will be most comfortable at larger sizes or in limited doses as a secondary accent face.
The overall tone is bold and approachable, with a buoyant, slightly quirky rhythm that feels upbeat and informal. It suggests friendliness and fun more than precision, lending a retro display flavor suited to attention-grabbing messaging.
The design appears intended as a friendly, high-impact display sans that prioritizes bold presence and readability, while adding personality through softened geometry and slightly lively, irregular details. It’s built to deliver warmth and character in attention-focused typography.
Spacing appears intentionally generous for such a heavy weight, helping counters stay open and improving clarity in short phrases. The lowercase shows simple, sturdy forms with single-storey shapes where applicable, keeping the voice casual and contemporary.