Sans Normal Logab 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Gilroy' by Radomir Tinkov, 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, loud, playful, impact, momentum, attention, rounded, slanted, chunky, compact, soft corners.
A heavy, right-slanted sans with rounded geometry and dense, compact counters. Strokes are consistently thick with smooth curves and minimal modulation, giving letters a solid, blocky presence. Terminals tend to be blunt and softly eased rather than sharply cut, and spacing appears tight enough to create strong word-shapes in display sizes. Overall proportions feel slightly condensed by the weight, with sturdy bowls and simplified joins that keep the silhouette clean and bold.
Best suited to headlines, posters, and short, emphatic copy where the heavy weight and slant can carry strong visual impact. It can work well for sporty branding, packaging callouts, and promotional graphics that need bold, modern energy. In extended text, the dense counters and tight rhythm suggest using larger sizes and generous line spacing for comfort.
The tone is energetic and forward-moving, combining a sporty slant with friendly, rounded forms. It reads as confident and attention-seeking rather than refined, projecting a contemporary, punchy voice suited to bold messaging. The softness in the curves keeps it approachable even at high impact.
The design appears intended to deliver maximum punch with a streamlined, rounded sans construction and a pronounced forward slant. It prioritizes bold legibility and a cohesive, contemporary silhouette for display-driven typography.
Round letters like O and 0 are very close in construction, both with thick rings and small interior space, emphasizing the font’s dense color. Several glyphs rely on broad curves and simplified diagonals, producing a cohesive, logo-like rhythm across uppercase, lowercase, and numerals. The italic angle is strong enough to be a defining feature, especially in longer lines of text.