Sans Normal Irba 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, retro, attention grab, friendly branding, retro fun, rounded, soft, bouncy, compact, cartoonish.
A heavy, rounded sans with inflated, bulb-like strokes and smoothly blunted terminals. Counters are small and softly shaped, giving the letters a compact, punchy silhouette and strong figure–ground presence. Curves dominate, and even straight strokes feel slightly cushioned; joins are thick and simplified, with minimal detailing. The overall rhythm is lively and uneven in a controlled way, with subtle shape quirks across glyphs that enhance the hand-formed, bubbly texture while staying cohesive.
Best suited to display settings where bold, friendly character is desired: headlines, posters, playful branding, packaging, stickers, and short emphatic phrases. It can work well in logo marks and large UI callouts, but is less ideal for long paragraphs or small text where the tight counters and heavy color may feel dense.
The tone is upbeat and approachable, with a warm, toy-like softness that reads as fun rather than formal. Its chunky forms and closed-in counters create a bold, attention-seeking voice that suggests humor, nostalgia, and casual friendliness.
The design appears intended to deliver maximum impact with a soft, rounded voice—combining a strong black footprint with approachable, cartoon-leaning shapes. It prioritizes personality and immediacy over typographic neutrality, aiming for eye-catching display use.
In the sample text, the dense weight and tight counters reduce interior clarity at smaller sizes, while the rounded geometry maintains strong legibility and impact at headline scales. Numerals and uppercase have especially stout proportions, reinforcing a poster-like presence.