Sans Normal Obkun 23 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, loud, modern, sporty, impact, display clarity, approachability, modern branding, high visibility, blocky, rounded, compact, geometric, punchy.
A heavy, wide sans with rounded geometry and strongly filled counters. Curves are smooth and near-circular in letters like O, C, and G, while straight-sided forms (E, F, H, N) keep a firm, blocky silhouette. Terminals are clean and unadorned, with a consistent, sturdy stroke that emphasizes mass over detail. The lowercase is compact and readable, with simple, single-storey forms (notably a and g) and a clear, sturdy i/j treatment, giving the set a uniform, workmanlike rhythm.
This font is well suited to headlines, posters, and promotional layouts where bold, wide letterforms can anchor a composition. It works well for branding, packaging, and signage that benefits from high impact and quick recognition, especially when set with generous spacing or used in short phrases.
The overall tone is bold and direct, with an approachable friendliness from the rounded shapes. It feels contemporary and energetic, leaning toward attention-grabbing messaging rather than quiet nuance. The weight and width project certainty and impact, suitable for statements that need to land immediately.
The design appears intended to deliver a modern, high-impact sans that stays friendly and legible through rounded construction and simplified letter shapes. Its proportions and dense typographic color suggest a focus on display use where clarity and presence matter more than fine typographic nuance.
In text, the dense color and broad letterforms create strong presence and reduced delicacy, favoring short-to-medium runs and larger sizes. Numerals match the uppercase in heft and width, keeping a consistent, poster-like emphasis across mixed content.