Sans Superellipse Hogam 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Racon' by Ahmet Altun, 'Navine' by OneSevenPointFive, 'Dark Sport' by Sentavio, 'Fixture' by Sudtipos, and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, utilitarian, high impact, geometric clarity, friendly solidity, modern utility, rounded corners, blocky, compact, solid.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform with minimal modulation, producing dense, dark word shapes and strong horizontal presence. Counters tend toward squared ovals, and joins are clean and mechanical, with a compact rhythm and tight internal spacing that keeps forms sturdy at display sizes. Lowercase shows a tall x-height and simple, open apertures, while numerals and capitals follow the same superelliptical, monoline logic for a cohesive set.
Best suited for headlines, logos, and short to medium copy where a dense, assertive texture is an advantage. It can work well for packaging, signage, and interface labeling, especially when you want a modern, sturdy look with approachable rounded geometry.
The overall tone is bold and contemporary, mixing industrial straightforwardness with a friendly softness from the rounded corners. It reads as confident and pragmatic rather than elegant, giving text a direct, punchy voice that feels suited to modern product and UI contexts.
The design appears intended to deliver maximum impact with a simple geometric system: rounded-rectangle forms, uniform stroke weight, and a tall lowercase that stays readable while looking strong. It aims to balance friendliness and industrial precision for contemporary display typography.
Round dots and punctuation echo the softened geometry, and the broad, squared curves keep letters stable and highly legible in short bursts. The shapes favor compact clarity over delicacy, creating strong silhouettes for headings and labels.