Sans Superellipse Hogam 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fixture' by Sudtipos and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, punchy, friendly, industrial, high impact, modern utility, approachable geometry, display clarity, blocky, rounded, compact, sturdy, geometric.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and large, open counters. Strokes are uniform and dense, with square-ish terminals and gently softened corners that keep the texture from feeling sharp. Curves (C, O, S) are broad and controlled, while diagonals and joins (K, M, N, V, W) feel slightly compressed and utilitarian, contributing to a compact, poster-forward rhythm. Lowercase forms are sturdy and straightforward, with a simple single-storey a and g, a compact t, and generally tight interior spaces that read best at larger sizes.
This font is well suited to headlines, posters, signage, and packaging where strong presence and quick recognition matter. It can also work for branding systems that want a sturdy, modern sans with friendly rounding, especially when used at medium-to-large sizes.
The overall tone is bold and assertive, with a contemporary, no-nonsense voice. Rounded corners add approachability, but the weight and blocky geometry keep it grounded and pragmatic rather than playful.
The design appears intended to deliver maximum impact with a clean, geometric structure: a modern sans built from superelliptical shapes that stays approachable through rounded corners while remaining strong and condensed in feel for display use.
The design favors strong silhouettes and even color, producing high impact in headlines and short bursts of text. Some letters show intentionally idiosyncratic geometry in their diagonals and joins, lending a slightly engineered, display-oriented personality.