Sans Normal Alduv 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, modern, friendly, clean, neutral, approachable, clarity, versatility, contemporary tone, approachability, geometric simplicity, rounded, open apertures, geometric, even rhythm, soft corners.
This sans-serif shows broad proportions with generous horizontal spacing and large, open counters. Strokes are monolinear with smooth curves and clean joins, producing a calm, even texture in text. Round letters like O, Q, and C read as near-circular, while straight-sided forms (E, F, H, N) maintain crisp verticals and horizontals. Terminals are largely squared and straightforward, and the lowercase has a compact, contemporary construction with single-storey a and g and clear, simple shapes across the set.
It works well for user interfaces, product branding, and wayfinding where quick recognition and a clean rhythm are important. The wide proportions also suit headlines and short blocks of copy in marketing materials, packaging, and editorial decks where a modern, open look is desired.
The overall tone is modern and friendly, with a relaxed, open feel that stays neutral rather than expressive. Its rounded geometry and clear letterforms give it an approachable, contemporary voice suited to clean interfaces and everyday branding.
The font appears intended as a contemporary, geometry-leaning sans focused on clarity and an easygoing presence. Its consistent stroke weight, open counters, and straightforward terminals suggest a design aimed at versatile, no-drama typography for both display and general-purpose text settings.
The design’s wide stance and open apertures help preserve clarity at larger display sizes, while the consistent stroke weight keeps paragraphs looking smooth and steady. Numerals are simple and balanced, matching the letterforms’ geometric logic.