Sans Normal Alduv 6 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui design, branding, signage, headlines, product design, modern, neutral, clean, friendly, technical, clarity, versatility, system design, contemporary tone, legibility, geometric, monoline, rounded, open apertures, crisp terminals.
A clean, geometric sans with largely circular bowls and smooth, even strokes. The proportions feel roomy and contemporary, with broad capitals, round counters, and simplified construction that keeps shapes consistent across the set. Lowercase forms are compact and highly readable, with a prominent x-height and minimal modulation; terminals are crisp and mostly straight-cut, while curves stay generously rounded. Numerals follow the same geometric logic, with clear, open shapes and straightforward rhythm in text.
It works well for user interfaces, dashboards, and product typography where clean shapes and consistent rhythm matter. The broad, geometric forms also suit branding, packaging, and signage, and it can carry short headlines or subheads while remaining restrained and legible.
The overall tone is modern and matter-of-fact, balancing a friendly roundness with a utilitarian, engineered clarity. It feels approachable without becoming casual, making it suitable for interfaces and brand systems that need to stay neutral and dependable.
The design appears aimed at a versatile, geometric system sans that prioritizes clarity and consistency across letters and numbers. Its simplified shapes and open forms suggest an intention to perform reliably in contemporary digital and print contexts without drawing attention away from the content.
Circular letters like O/C/G read very even and centered, contributing to a steady texture in paragraphs. Diagonals in A/V/W/X are sharp and stable, and spacing appears comfortable, supporting clarity at larger sizes as well as in continuous reading.