Sans Superellipse Hoday 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, 'Franklin Gothic' by Linotype, and 'Spiegel Sans' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, friendly, sporty, modern, punchy, impact, approachability, modernity, clarity, compactness, rounded, compact, blocky, geometric, sturdy.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are broadly uniform with only slight contrast, producing dense, stable letterforms and strong color on the page. Counters tend to be tight and squarish, and terminals are clean and blunt rather than tapered. The lowercase shows a straightforward, utilitarian build with a single-storey a and g, short ascenders/descenders, and a generally compact rhythm suited to large sizes.
Best suited to headlines, posters, packaging, and bold branding where strong presence and quick recognition are needed. It also works well for signage and short UI labels when space is limited and a sturdy, friendly voice is desired. For longer paragraphs, larger sizes and generous spacing help maintain clarity.
The overall tone is bold and self-assured while remaining approachable due to the rounded geometry. It reads as contemporary and energetic, with a sporty, headline-driven presence that feels more friendly than formal. The weight and tight counters add urgency and impact, making it feel assertive and attention-grabbing.
The design appears intended to deliver maximum impact with a modern, rounded-geometric voice: compact, highly legible at display sizes, and consistent across letters and figures. Its softened corners and squared counters suggest an aim to balance toughness with approachability for contemporary editorial and brand applications.
The numerals are similarly blocky and compact, matching the family’s rounded-square DNA and keeping a consistent texture across mixed alphanumeric settings. In longer lines the dense stroke mass and tight apertures can build visual weight quickly, favoring display use over extended reading.