Sans Normal Okkej 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ekster' and 'Ekster Arabic' by Indian Type Foundry and 'Grava' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, playful, confident, clean, impact, clarity, approachability, modern branding, display legibility, geometric, rounded, smooth, compact, high-impact.
A heavy, geometric sans with smooth, rounded bowls and largely circular counters. Strokes are uniform with minimal modulation, producing a dense, solid color on the page. Terminals are clean and mostly straight-cut, while joins stay crisp, especially in diagonals like V, W, X, and Y. The uppercase feels broad and stable with ample curves (C, G, O, Q), and the lowercase maintains a simple, contemporary construction with single-storey forms (notably a and g) and compact apertures. Numerals are similarly robust and rounded, designed to hold up at display sizes with clear silhouettes.
Best suited for headlines and short-to-medium display text where its dense weight and rounded geometry can deliver strong emphasis. It works well for branding, packaging, and signage that needs a clean, modern voice with a friendly edge. In longer passages, it will be most comfortable at larger sizes with generous spacing.
The overall tone is approachable and contemporary, balancing assertiveness with a friendly roundness. Its strong presence and soft geometry give it a modern, slightly playful feel without becoming informal or decorative. The rhythm reads confident and straightforward, suited to attention-grabbing typography that still feels welcoming.
The font appears intended as a versatile geometric display sans that prioritizes bold clarity and contemporary simplicity. Its rounded structure and uniform stroke language aim to create a strong, approachable identity for modern visual communication.
The design favors closed, rounded forms and tight negative space, which increases impact but can reduce openness in smaller sizes. Curved letters like S and G lean toward broad, even arcs, while angular letters rely on sharp diagonals for contrast against the otherwise rounded system.