Sans Normal Dimag 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, presentations, clean, modern, airy, refined, neutral, versatility, readability, neutrality, modern clarity, friendly tone, open counters, rounded terminals, generous spacing, humanist touch, smooth curves.
This typeface shows smooth, rounded construction with consistent stroke weight and gently tapered joins in a few diagonals. Curves are broad and open, producing clear counters in letters like C, O, and e, while verticals remain straight and calm. Terminals tend to be softened rather than sharply cut, and several forms include subtle calligraphic easing at stroke ends (notably in the lowercases and numerals), adding a hint of warmth without breaking the overall simplicity. Proportions feel balanced and readable, with a moderately open aperture and a steady rhythm across text.
It works well for user interfaces and product copy where a neutral, unobtrusive tone is needed, and it holds up in longer editorial passages thanks to its open shapes and even rhythm. The clean outlines and soft terminals also make it suitable for contemporary branding, corporate materials, and presentation typography where readability and polish are priorities.
The overall tone is contemporary and restrained, projecting clarity and approachability. Subtle softening in terminals keeps it from feeling overly technical, giving it a refined, friendly voice suited to calm, confident communication.
The design appears intended as a versatile, general-purpose sans with a smooth, rounded shape language and a gentle humanist influence. It aims to deliver a clear, even texture in continuous text while retaining a refined character for modern communication.
The lowercase set appears especially smooth and text-oriented, with straightforward shapes and open bowls that maintain clarity in longer passages. Numerals are simple and legible, matching the rounded, even texture of the letterforms. The sample text shows an even typographic color and stable spacing, supporting comfortable reading at paragraph sizes.