Sans Normal Vimuh 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Sana Sans' by Latinotype, 'Gosent' by NamelaType, and 'Nylo' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, friendly, energetic, modern, impact, momentum, approachability, display clarity, rounded, oblique, soft corners, punchy, compact counters.
A heavy, oblique sans with rounded terminals and broadly oval bowls that keep the color dense and even. Strokes are smooth and consistently thick, with gentle modulation and softened joins that prevent sharp, brittle corners. The capitals are wide and stable with circular forms (C, O, Q) and straightforward construction, while the lowercase uses compact counters and simple, single-storey shapes where applicable, keeping the silhouette clean at display sizes. Numerals follow the same sturdy, rounded logic and sit comfortably alongside the letters for mixed settings.
Best suited to display typography where bold, dynamic emphasis is needed—headlines, posters, promotional graphics, and punchy brand wordmarks. It also fits energetic product packaging and sporty or lifestyle communications where a friendly, modern voice is preferred over a strict or technical one.
The overall tone is upbeat and assertive, combining a sporty slant with friendly, rounded shapes. It feels contemporary and approachable rather than formal, projecting momentum and confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact in a compact, rounded oblique style, balancing strong weight with softened geometry. Its consistent curves and sturdy forms suggest a focus on versatile display use—clear, energetic, and approachable in short bursts of text.
The pronounced slant and heavy weight create strong forward motion and high impact, especially in headlines. Round punctuation and generous curves help maintain legibility despite the dense texture, though the tight interior spaces suggest it will be most comfortable at larger sizes or with slightly open tracking.