Sans Normal Maliw 5 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, energetic, playful, retro, impact, motion, display, attention, approachability, slanted, oblique, rounded, bulky, soft-cornered.
A heavy, oblique sans with broad proportions and rounded, inflated bowls. The letterforms emphasize smooth, elliptical curves with wedge-like terminals and occasional cut-in notches that create a dynamic, forward-driving rhythm. Counters are compact but open enough to stay recognizable at display sizes, and the overall silhouette reads as chunky and streamlined rather than rigidly geometric. Figures are similarly wide and bold, with simplified shapes and strong horizontal presence.
Well suited for headlines, event posters, and brand marks that need maximum impact and a sense of movement. It also fits packaging, retail signage, and sports or entertainment graphics where a bold, friendly slant helps convey energy. For paragraphs, it’s more appropriate as a short, emphatic accent style than a primary text face.
The overall tone is fast, bold, and attention-seeking, with a sporty, poster-ready attitude. Its soft rounding keeps the weight from feeling harsh, giving it a friendly, playful edge despite the strong mass. The slant adds motion and immediacy, suggesting speed, action, and contemporary pop styling.
The design appears intended as a high-impact display sans that blends rounded, approachable forms with an energetic oblique stance. Its broad proportions and sculpted terminals prioritize instant recognition and graphic presence, aiming to stand out in branding and promotional settings.
The design relies on pronounced curvature and consistent, weighty strokes, producing a compact texture that can look dense in long lines. It performs best when given a bit of tracking and generous line spacing so the oblique shapes and tight counters don’t visually crowd.