Sans Normal Issa 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'HD Colton' by HyperDeluxe, 'JHC Mirko' by Jehoo Creative, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, dynamic, retro, impact, speed, attention, display, rounded, slanted, blocky, compact, soft corners.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, inflated forms. Strokes are thick and consistent, with smooth curves and softened terminals that keep the texture friendly despite the mass. Counters are generous and mostly oval, and the letters sit with a steady baseline while the slant adds forward motion. The overall rhythm is punchy and compact in text, with tight interior spacing and sturdy silhouettes that stay legible through their simplified, geometric construction.
It works best for short, high-impact settings such as headlines, posters, event graphics, and sports or fitness branding where a strong, fast visual impression is desired. The weight and slant also suit packaging callouts and large-format signage, especially where readability at a glance matters more than long-form comfort.
The tone is energetic and assertive, suggesting speed and momentum while remaining approachable due to its rounded shapes. It feels promotional and performance-oriented, with a slightly nostalgic, poster-like presence that reads as bold and confident rather than formal.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure, combining wide, rounded forms with a consistent forward slant to communicate motion. It prioritizes bold presence and quick recognition in display sizes while keeping letterforms simple and cohesive.
Uppercase and lowercase share a consistent, rounded geometry, and the figures follow the same chunky, slanted styling for cohesive numerals in headlines. The ampersand and punctuation match the weight and curvature, helping mixed-content lines look uniform and intentional.