Sans Superellipse Ugbiv 1 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: logotypes, headlines, posters, packaging, ui labels, techy, retro, playful, industrial, compact, display impact, tech branding, modular geometry, high legibility, rounded corners, squarish, geometric, monoline, blocky.
A heavy, monoline sans with a squarish superellipse skeleton: bowls and counters are built from rounded rectangles, producing soft corners paired with flat-ish sides. Terminals are mostly blunt and squared-off with generous rounding, and curves stay tight and controlled rather than fully circular. Proportions feel compact and sturdy, with relatively short ascenders/descenders and wide, open apertures kept to clean cut-ins. Spacing and rhythm read even and modular, giving words a tiled, engineered texture.
Best suited to high-impact display settings such as logotypes, headlines, posters, game/tech branding, and packaging where its chunky, rounded-rect forms can carry personality. It can also work for short UI labels or badges when you want a bold, modular look, but it’s less ideal for long-form reading due to its dense color and compact proportions.
The overall tone is bold and assertive but friendly, mixing a retro arcade/tech flavor with a contemporary UI solidity. Its rounded-rectangle geometry feels mechanical and “designed,” conveying a playful industrial confidence rather than elegance or warmth.
The design appears intended to translate a rounded-rectangle, techno-industrial shape language into a readable sans, prioritizing strong silhouette, consistent modular rhythm, and punchy presence in large sizes.
Distinctive angular notches and stepped joins show up in several letters, reinforcing a constructed, futuristic feel. Counters tend to be rectangular and slightly condensed, which helps the design stay crisp at display sizes but can make dense text look visually heavy.