Slab Square Pepi 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, technical, industrial, utilitarian, retro, sturdy clarity, machined feel, display impact, labeling, angular, chamfered, octagonal, blocky, mechanical.
This typeface is built from straight, even strokes with squared slab serifs and frequent chamfered corners that give many curves an octagonal feel. Counters are generous and mostly rectangular-rounded, while joins stay crisp and orthogonal, producing a sturdy, engineered texture. Uppercase forms read compact and structured, and the lowercase keeps a clear, workmanlike rhythm with single-storey shapes where expected (notably a) and a straight, sturdy italic-free stance. Numerals and capitals share the same chamfered, squared construction, creating a consistent, modular look across the set.
It works best for headlines, posters, labels, and signage where its squared slabs and chamfered geometry can read clearly and carry character. It can also support logo wordmarks and packaging that want a sturdy, mechanical feel, while remaining legible in short-to-medium text settings when set with comfortable spacing.
The overall tone feels technical and industrial, with a hint of vintage equipment labeling and early digital or stencil-adjacent signage. Its angular rounding and slab presence convey reliability and practicality rather than elegance, leaning toward a rugged, functional voice.
The design appears intended to blend slab-serif authority with a squared, engineered construction, prioritizing clarity and a distinctive machined silhouette. Its consistent chamfers and modular curves suggest a goal of evoking industrial marking and technical display typography in a clean, contemporary way.
The chamfering is applied consistently at terminals and inside corners, which helps maintain clarity at display sizes and reinforces a machined aesthetic. Wide letterforms and open apertures keep the texture from becoming overly dense, even in bold word shapes and pangram-style sample lines.