Sans Normal Panam 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, chunky, approachable, confident, impact, friendliness, modernity, clarity, brand voice, rounded, soft corners, compact, sturdy, high impact.
A heavy, rounded sans with dense strokes, softened corners, and broadly geometric construction. Curves are full and smooth, while joins and terminals stay blunt rather than sharp, producing a sturdy, compact silhouette. Counters are relatively tight and apertures tend to be small, which increases darkness and makes the letters feel punchy. The overall rhythm is even and clean, with straightforward, upright forms and minimal detail.
This font is best suited to headlines and display settings where its weight and rounded forms can carry personality and impact. It works well for posters, packaging, signage, and brand marks that benefit from a friendly, contemporary tone. For longer passages, it will be most comfortable when given generous size and spacing to offset its dark, compact texture.
The tone reads warm and approachable, with a friendly, slightly playful feel created by the rounded shaping and compact heft. Its strong presence gives it a confident, poster-like voice without turning aggressive, making it feel modern and casual at the same time.
The design appears intended to deliver maximum visual impact with a welcoming, rounded voice—prioritizing bold clarity and a modern, approachable character over fine detail. Its consistent geometry and soft terminals suggest a focus on versatile display use across branding and marketing contexts.
At larger sizes the rounded geometry looks polished and cohesive, while at smaller sizes the tight counters and enclosed openings can make text feel denser. Numerals share the same chunky, rounded structure, keeping a consistent, bold texture in mixed alphanumeric settings.