Sans Normal Okgon 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Motiva Sans' by Plau and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, straightforward, punchy, impact, legibility, approachability, modernity, rounded, geometric, high-clarity, open apertures, large counters.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are uniformly thick with minimal modulation, producing sturdy silhouettes and generous internal counters. Terminals are clean and mostly blunt, with round-driven construction evident in letters like C, O, and S, while diagonals (A, V, W, X) stay crisp and stable. The lowercase shows a single-storey a and g, a compact, shoulderled r, and a fairly neutral, open e; numerals are wide and solid with clear forms and ample spacing for display sizes.
Best suited to headlines, brand marks, packaging, and signage where strong presence and quick recognition are important. It also performs well for short UI or editorial callouts, especially when set with comfortable tracking and generous line spacing.
The tone is direct and energetic, leaning contemporary and approachable rather than technical or formal. Its rounded geometry and substantial weight read as friendly and confident, making statements feel bold without becoming aggressive.
Likely designed to deliver a contemporary, highly legible voice with a friendly geometric character, optimized for impact at larger sizes and robust reproduction across print and screen.
Capitals appear tall and commanding with simple, efficient shapes, while the lowercase keeps a consistent rhythm and clear word shapes. Curves are well-balanced and apertures stay open, helping readability in short blocks of text despite the strong weight.