Sans Superellipse Usfe 12 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, industrial, techy, sporty, confident, friendly, impact, modernity, clarity, brand voice, geometric consistency, rounded, squared, compact, blocky, geometric.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and broadly squared counters. Corners are consistently softened, giving the shapes a cushioned, machined look rather than purely circular rounds. Strokes are largely uniform with clean, straight terminals; diagonals and joins are crisp, producing a sturdy, block-like rhythm. The lowercase is compact with simple forms, while figures and capitals maintain the same squarish, softened geometry for a cohesive texture in lines of text.
Best suited to display use where strong silhouette and high impact are needed—headlines, posters, identity systems, packaging, and bold UI moments such as buttons or hero text. Its rounded-square geometry also lends itself well to tech and sports branding, signage, and short, punchy copy.
The overall tone is assertive and modern, balancing toughness with approachability thanks to the rounded corners. It reads as contemporary and functional, with a subtle sporty/tech flavor that feels at home in bold, attention-grabbing settings.
The design appears aimed at delivering maximum presence with a controlled, geometric system: squared forms softened at the corners to keep the voice friendly while remaining emphatic. The consistent rounded-rectangle language suggests an intention to feel engineered and contemporary, with clear shapes that hold up in large-scale typography.
The superelliptical curves create distinctive, squared bowls and counters that stay legible at large sizes and give the font a strong silhouette. The punctuation and numerals shown match the same softened-rectangular logic, reinforcing a consistent, engineered voice.