Sans Superellipse Upbu 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Miura' by DSType and 'Eurostile Candy' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, futuristic, industrial, techy, confident, sporty, impact, modernity, tech feel, durability, geometric, rounded corners, squared curves, soft terminals, compact counters.
A heavy, geometric sans built from rounded-rectangle and superellipse-like curves, with broad proportions and a stable, upright stance. Strokes are consistently thick with minimal modulation, and corners are softened rather than sharp, creating a smooth, engineered silhouette. Counters tend to be compact and squarish, and several letters use straight, flat cutoffs and horizontal joins that emphasize a constructed, modular feel. The lowercase maintains a large x-height with simplified forms, while numerals and capitals keep a uniform, blocky rhythm suited to bold display sizes.
Best suited to display typography where its chunky geometry and rounded-square curves can be read clearly—headlines, posters, brand marks, and packaging. It also fits UI titling, tech or gaming graphics, and athletic or automotive-style identities where a sturdy, engineered voice is desired.
The overall tone is modern and assertive, with a distinctly technical, manufactured character. Rounded corners keep it approachable, but the squared curves and dense shapes read as machine-like and performance-oriented—suggesting sci‑fi interfaces, sports branding, or industrial product design.
The font appears designed to deliver maximum impact with a cohesive rounded-rect geometry, prioritizing bold presence and a clean, contemporary construction. Its simplified shapes and consistent stroke treatment suggest an intention to feel modern, durable, and system-like while remaining visually friendly through softened corners.
The design relies on strong horizontal and vertical structure, with rounded transitions that prevent the heavy weight from feeling harsh. At smaller sizes the tight counters and thick joins can reduce clarity, while at headline sizes the distinctive superellipse geometry becomes a key stylistic feature.