Sans Superellipse Hodef 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Poynter Gothic' by Font Bureau, 'Trade Gothic Next' by Linotype, 'Prelo Condensed' and 'Trade Gothic Display' by Monotype, 'Franklin Gothic SB' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Franklin Gothic' by URW Type Foundry, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, punchy, attention, approachability, modernity, clarity, impact, rounded, blocky, compact, soft-cornered, high-impact.
A heavy, rounded sans with superellipse-like construction: corners are softened, curves are broad and controlled, and counters are generously opened for a bold style. Strokes are largely monolinear with subtly modulated joins, producing a solid, compact silhouette and an even, steady texture in text. Uppercase forms feel wide and grounded with simple geometry, while lowercase is sturdy and pragmatic, favoring clear bowls and short, direct terminals. Numerals are equally weighty and simplified, matching the letters’ rounded-rectangle logic and maintaining consistent visual color across mixed content.
Best suited for high-impact display work such as headlines, posters, brand marks, packaging, and attention-grabbing UI or signage. It also works for short blocks of text where a strong, friendly voice is desired, though its dense weight is most effective at larger sizes.
The font projects a confident, approachable tone—big, loud, and friendly rather than aggressive. Its rounded geometry and dense weight give it a contemporary, product-forward feel that reads as upbeat and energetic in headlines and short statements.
The design appears intended to deliver maximum presence with a soft, contemporary personality—combining blocky, simplified forms with rounded geometry to stay legible and inviting while remaining unmistakably bold.
The overall rhythm is tight and uniform, with shapes that prioritize strong silhouettes and quick recognition. The rounded corners and squarish curves create a distinctly constructed look that stays cohesive from caps to lowercase to figures.