Sans Normal Pomak 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten' and 'Marcher' by Horizon Type, 'Devinyl' by Nootype, 'Grava' by Positype, and 'Morph' and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, assertive, modern, approachable, impact, approachability, clarity, display, rounded, chunky, soft corners, geometric, compact.
A heavy, rounded sans with broadly geometric construction and softened joins. Strokes are consistently thick with minimal modulation, producing dense, high-impact letterforms. Counters tend to be small and enclosed, and terminals are mostly blunt with subtly rounded corners. Curves are generous and circular (notably in O, C, G, and the bowls of b/p/q), while diagonals in A, V, W, X, and Y stay sturdy and compact. The overall rhythm is tight and blocky, with clear, simple silhouettes optimized for bold display settings.
This font is well suited to headlines, logos, and short, high-impact messaging where strong presence is needed. It works especially well for branding and packaging that benefit from a friendly but forceful voice, and for signage or UI moments where large-size clarity and bold emphasis are priorities.
The tone is confident and upbeat, balancing punchy weight with friendly roundness. Its chunky shapes and compact counters give it a lively, slightly playful personality that still reads as straightforward and contemporary rather than decorative.
The design appears intended to deliver maximum visual weight with approachable, rounded geometry—creating a bold display sans that feels modern and personable while remaining clean and simple in construction.
Uppercase forms feel particularly solid and poster-like, with an emphasis on strong verticals and broad curves. The lowercase maintains the same sturdy texture, and the numerals match the letterforms with similarly rounded geometry and compact interior spaces.