Sans Normal Pomar 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Noah' by Fontfabric, 'Ekster' by Indian Type Foundry, 'Madera' by Monotype, 'Glendale' by Sarid Ezra, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, attention, clarity, display, rounded, blocky, compact, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth curves and subtly softened corners, giving forms a sturdy, molded feel rather than sharp geometry. Round letters (O, C, G, o, e) read as near-circular with tight apertures, while straights (E, F, H, I) stay blunt and even. The lowercase shows single-storey a and g, a tall, simple t with a short crossbar, and generally dense spacing that creates a strong typographic color in text.
Best suited for short-to-medium headline settings where weight and roundness can carry the message—posters, packaging, signage, and brand marks. In paragraphs it produces a dense, emphatic texture, making it more appropriate for display-driven layouts than extended body copy.
The overall tone is bold and approachable, pairing a friendly roundness with a strong, poster-like presence. It feels energetic and contemporary, leaning toward playful branding rather than neutral editorial quietness.
The design appears intended to deliver maximum visual impact while staying friendly and legible, using rounded construction and tight counters to create a cohesive, attention-grabbing voice for modern display typography.
Diagonal letters like A, V, W, X, Y keep clean, stable joins and maintain the same weight as the verticals, reinforcing an even, chunky rhythm. Numerals are similarly robust and easy to spot at a glance, with simplified shapes that prioritize impact over delicacy.