Serif Other Umri 9 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Reload' by Reserves (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, signage, industrial, retro, sporty, techno, stenciled, impact, branding, retro tech, industrial feel, squared, rounded corners, notched, angular, compact.
A compact, very heavy display face built from monoline strokes with squared geometry and consistently rounded outer corners. Counters are rectangular and often tight, giving letters a blocky, punched-in look. Many terminals are finished with small wedge-like notches and stepped cuts that read as stylized serifs, while joins stay crisp and orthogonal. Overall spacing and proportions favor solidity and high impact, with a slightly condensed rhythm and simplified interior shapes that hold up best at larger sizes.
Best suited to headlines, posters, badges, and logotypes where strong silhouette and compact counters read as a single graphic unit. It also fits sports branding, industrial/tech packaging, and short signage or UI labels at larger sizes where the notched terminals and tight counters remain clear.
The tone is assertive and utilitarian, mixing a retro industrial feel with a sporty, techno edge. Its hard corners and notched terminals suggest machinery, signage, and engineered forms, while the softened outer rounding keeps it approachable rather than harsh. The result feels bold, confident, and purpose-built.
The design appears intended to deliver maximum impact with a mechanized, cut-and-assembled flavor, using stylized serif-like notches to add character without introducing delicate contrast. It prioritizes a sturdy, modular look that stays consistent across uppercase, lowercase, and numerals for branding-forward display typography.
Distinctive details include rectangular “ink-trap”-like cut-ins on several capitals and a consistent use of chiseled diagonals on V/W/X and related joins. Numerals are equally blocky and geometric, with the 0 formed as a rounded rectangle and the 1 rendered as a simple vertical with an angled cap, reinforcing a display-oriented, graphic character.